Social Media & Brand Concept
DieticianTips – 30-Day Instagram Strategy
Created a full content plan for a health & nutrition concept page:
posts, reels, and stories focused on easy tips, diet myths, and
“1-minute knowledge” style content.
Deliverables: 10 posts · 10 reels · 10 stories with hooks & CTA ideas.
Content calendar · Reels hooks · Caption ideas · Hashtags
Short-form Content
OneMinuteGuru – Knowledge in 60 Seconds
Concept brand that shares 1-minute breakdowns of books, concepts,
and tools. Planned theme, posting format, and ideas for community
submissions and animations.
Focus: Strong hooks + save-worthy posts.
Brand concept · Content structure · Scripting ideas
SEO Audit
Local Service Website – SEO Improvement
Performed an SEO audit on a sample local business site. Analysed pages
for meta tags, headings, thin content, internal links and basic technical issues
like mobile friendliness & speed.
Result: Overall SEO score improved from 58 → 78 (practice tool).
On-page fixes · Technical basics · Content gap analysis
Google Ads Practice
VLCC Weight Loss – Display & Search Structure
Designed a campaign structure for a VLCC-style weight loss offer:
ad groups by intent (brand, generic, location), audience segments,
and sample ad copies for display and search.
Objective: Lead generation & local visibility.
Search campaign · Display campaign · Audience targeting
Local Ads Strategy
Gym Campaigns – Karol Bagh & Noida Sec-52
Built separate Google Ads account structures for two gym locations:
campaigns by area, ad groups for “gym near me”, “weight loss”, and
“personal training” themes.
Outcome: Clear separation of budget & performance by location.
Location-based targeting · Keyword themes · Ad group planning
Web & UI Practice
ShopEasy India – E-commerce Landing Page
Coded a responsive landing page for a fictional marketplace “ShopEasy India”
with hero banner, product categories, benefit cards, testimonials, and newsletter.
Stack: HTML · CSS · light JS animations.
Conversion-focused layout · UI practice · Copywriting
Analytics & Dashboards
Excel Sales Dashboard & KPI Cards
Experiments with Excel dashboards using formulas, pivot tables and
custom KPI cards drawn with shapes; worked with e-commerce-style datasets.
Goal: Turn raw data into simple visuals for non-technical people.
Excel · Pivot tables · Data cleaning